Transcription: Depending on the degree of competitive intensity in this model, the competitor in TubePak is like a 600 pound gorilla that's sitting on TubePak's back. If TubePak increases its performance along some dimension, the competitor is going to immediately follow suit. On the other hand, if TubePak lowers its performance on some dimension, the competitor isn't going to follow. Once the bar has been raised, the competitor is not going to be the one to lower the bar. Because TubePak's performance relative to the competitor's performance determines movements into and out of the loyalist categories, this ...
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